John J. Ostlund is joining the Baltimore-based digital health company as CTO in the last month, bringing experience most recently as CTO of vacation rental platform Vrbo and SVP at Expedia, which acquired Vrbo’s parent company in 2015, as well as technical leadership roles at companies including Amazon and Microsoft.

Ostlund, who goes by JJ, said he recently decided he wanted to return to an earlier stage company, and was keen to join a company applying technology in healthcare and education. On meeting CEO Kristen Valdes, Ostlund said he was struck by b.well’s purpose and vision for bringing the kind of digital tools that consumers are accustomed to in other realms to healthcare, as well as its traction.

“It’s the real deal. They’ve got real execution going on,” Ostlund said. “It’s not just an idea.”

READ FULL ARTICLE HERE