Mack McGee. (Courtesy photo)
CareFirst BlueCross BlueShield said this week that it appointed Mack McGee as VP and chief marketing officer.
McGee was tapped for the role at the health insurance provider serving 3.3 million people in the region after a nationwide search. In the role heading up marketing, he will oversee communications, public relations and customer experience.
“Mack is an enthusiastic, dynamic marketing executive who has proven his ability to leverage brand, marketing programs and communications to drive business growth and sustain success,” said Maria Harris Tildon, CareFirst’s EVP of marketing and government affairs. “Mack has a deep understanding of CareFirst’s vision for the future and with his leadership, I am confident that we will expand and enhance our efforts to grow our business and improve customer experience for all of our stakeholders.”
