Encore Consumer Capital, a private equity firm that invests exclusively in leading consumer products companies, is pleased to announce that it has completed an investment in Murry’s, Inc.

Murry’s, based in Greenbelt, MD, is a manufacturer of frozen French toast sticks and bites that are sold into the private label retail and foodservice channels. A family-owned business since 1948, Murry’s is a trusted name in food manufacturing with French toast products distributed nationwide.

“I am excited about the partnership with Encore and the experience they bring to the table,” said Murry’s CEO, Ira Mendelson. “With their support, I am looking forward to our next chapter of growth.”

Kate Wallman, Director at Encore Consumer Capital, said, “We are excited to partner with Ira and the team at Murry’s. Under Ira’s leadership, Murry’s has become a leader in the frozen private label breakfast category and we look forward to supporting the growth of the business going forward.”

About Encore Consumer Capital

Encore Consumer Capital is a San Francisco-based private equity investment firm focused on the consumer products industry. The firm has raised over $600 million in equity capital and invested in over 30 companies in the sector. Encore’s current and prior investments include food and beverage manufacturers and marketers (4505 Meats, Aidells Sausage Company, Ancient Harvest, Brownie Brittle, Full Sail Brewing, Mesa Foods, Navitas Organics, Tender Belly, Thanasi Foods, Van Law Foods, Cece’s Veggie Co.), pet products companies (ThunderWorks, Zuke’s) and personal care/beauty companies (Supergoop!, MyChelle Dermaceuticals, tarte), and food distribution companies (Freshko Produce Services, Pint Size Hawaii, Tourtellot), among others. The firm targets companies with between $10 million and $100 million in annual revenues, where Encore’s strong operating expertise in strategy development, brand marketing and distribution expansion can help drive performance. www.EncoreConsumerCapital.com