Long-time agency leaders embrace new roles: Robert Salta as CEO and CCO; Shawn Salta as president and COO, and Chris Zarnosky as executive vice president
New leadership at DirectMail.com (L to R) Bob Salta, CEO and CCO; Shawn Salta, president and COO; Chris Zarnosky, executive vice president
DirectMail.com, a full-service omni-channel and direct response engagement agency, is proud to announce new leadership following the retirement of long-time CEO and partner, Kirk Swain. In accordance with the company’s long-range succession plan, agency partner and second-generation owner, Robert (Bob) Salta, is assuming the roles of chief executive officer and chief creative officer. Shawn Salta, third-generation owner, has been appointed president and chief operating officer, and Chris Zarnosky is the new executive vice president.
Bob Salta, CEO and CCO, DirectMail.com, said, “I am honored to take the helm of DirectMail.com and continue the long-standing Salta-Swain vision of helping our staff, customers and industry colleagues navigate the constantly changing marketing landscape. It is more challenging than ever for companies to reach potential customers and entice them to take action. It is my mission to leverage strategic, data-backed, omni-channel marketing techniques to break through the noise and propel our customers to success.”
As CEO and CCO, Bob Salta will remain intimately involved in all aspects of the company, but will primarily work with clients to help them achieve greater results through data and creative solutions. His track record of success with Swain in growing the company from 30 to over 300 employees and quadrupling revenue sets the stage for exciting next steps in the company’s future.
Shawn Salta, president and COO, said, “DirectMail.com has built a full-service agency that leverages the best in technology and data analytics to produce marketing campaigns with strong results. It is my personal goal to not only continue this tradition of executing high-performing marketing campaigns, but also to look inside our own walls to streamline operations and enhance our offerings to constantly align with the changing needs of our industry-leading client base.”
Shawn Salta joined the company in 2002, originally serving in a marketing support role. Over the years, he transitioned to sales positions, and then to leadership roles in business development, business operations and mail operations where he streamlined processes to increase overall enterprise efficiency. In his new role as president and COO, Shawn Salta will oversee all aspects of DirectMail.com’s agency and production operations, including more than 300 employees and all real estate holdings.
Continuing DirectMail.com’s long-standing tradition of growing and recognizing talent from within, Chris Zarnosky has been promoted to executive vice president. Formerly the president of the data services division, Chris will build on his nearly two decades of tenure with DirectMail.com. His deep expertise in data processing, data management analytics, process improvement and process management will help streamline operations, introduce new technologies across the agency and production operations, and prepare for continued future growth.
About DirectMail.com
DirectMail.com, headquartered in metropolitan Washington, D.C., is an industry leader offering Agency, Data Products, Business Intelligence Insight, Email Marketing and Production services. For over 40 years, DirectMail.com’s unique Insight Engine andIntelligent Marketing Process (Identify > Target > Contact > Acquire > Engage and Retain) have grown clients’ market share by applying strategies proven to increase customer and donor acquisition and retention. Staffed by over 250 direct marketing professionals, DirectMail.com’s proprietary data, business intelligence technology and segmentation products FUEL the marketing engines of the nation’s leading brands and fundraisers, consistently improving results and achieving a positive ROI. For more information about DirectMail.com, please visit us at www.DirectMail.com, call 1-888-690-2252 or join the conversation onFacebook, LinkedIn or Twitter.
