A Baltimore View
Flywheel Digital, which provides services to help consumer product companies selling on Amazon, was acquired by London-based Ascential, the companies said this month. Ascential paid $60 million in cash upfront, and the acquisition deal includes earn out payments over three years of up to $400 million.
Founded in 2014 by Patrick Miller and Chip DiPaula, Flywheel Digital has an office in South Baltimore with about 70 employees, as well as a location in Seattle.
The company offers managed services for companies to drive sales on Amazon ecommerce platforms, including, software, tools and expertise. The company’s software and processes help with online operations, merchandising, supply logistics and media management. According to the acquisition news release, it has 70 customers, serving mostly large-scale companies. The team includes account managers, search specialists, analysts and software developers.
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