Roy Rogers® announces the five finalists for the 2017 Ultimate ROYalist Contest for its #1 fan.
The search for the 2017 ROYalist winner started in mid-June and ended in October. The Ultimate ROYalist competition launched in the summer of 2015 as an experiential opportunity for the quick service brand to connect with its die-hard followers through a community-oriented 13 event tour in search of the #1 Roy Rogers® fan. This year contest participants were given 60 seconds to share why they love Roys in pop-up video booths at over 20 community events throughout the Mid-Atlantic region.
“Roy Rogers® has the most loyal and passionate following in the quick service, or even, the restaurant industry. Our ROYalists share their unique and personal stories when they talk about our brand,” said Carrie Isabell, Marketing Director for Roy Rogers® Restaurants. A ROYalist is defined as a loyal and passionate fan of Roy Rogers® Restaurants – the food, the fun, and the following.
Roy Rogers® received more than 300 ROYalist video submissions and over one thousand votes for the 2017 Ultimate ROYalist contest. Of those submissions, one finalist per month was chosen. The five contest finalists include: Allie Ajamian from Frederick, MD; Dan Sullivan from Frederick, MD; Melissa Swanson from Martinsburg, WV; Hilary and Thomas Gumphrey from Frederick, MD; and Allison Haase from Towson, MD. The five finalists have shared their ROYalist stories ranging from heartwarming memories of their childhfacebook.com/
About Roy Rogers® Restaurants:
Based in Frederick, Maryland, the Plamondon Companies own and operate 24 Roy Rogers® Restaurants and oversee 30 franchise locations in the Mid-Atlantic region.
Roy Rogers® Restaurants are known in the industry as the “Triple Threat” – serving USDA choice top round roast beef, hand-breaded, fresh fried chicken and great tasting burgers. Unique to Roys is the Fixin’s Bar®, featuring a variety of condiments, such as fresh lettuce, tomatoes, pickles, onions, jalapeños and signature sauces. Amenities include drive-thru, flat screen TV and free Wi-Fi. For more on our business, promotions, products and franchise opportunities, visit www.
