Social Media
Facebook has purchased a Baltimore-based startup that tracks how much attention posts like this get on social media.
CrowdTangle announced the news Friday, leading to stories from a host of national tech and business outlets. Fortune deemed it an acquisition “of note,” considering the scourge of fake news stories that may have played a role in last week’s presidential election.
Founded by Brandon Silverman and Matthew Garmur, the five-year-old startup makes a dashboard to help publishers track content to see which posts are performing best on social media. The tool also shows companies how their competitors’ posts are doing, and can be used to track across platforms like Instagram, YouTube and Reddit. A Fast Company profile from last year says it is used by Buzzfeed, Vox, Mic, ESPN and the Huffington Post, as well as sports teams and brands.
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