Making a big ask of a bruised and cash-strapped city, Under Armour CEO Kevin Plank has been working for months to persuade the public that the massive mixed-use development he wants to build at Port Covington is just what Baltimore needs, and worth the $660 million public financing package he seeks to build it.
The campaign, waged by a team of publicists hired by Sagamore Development, Plank’s real estate firm, has paid for hundreds of thousands of dollars worth of print and prime-time broadcast ads, sent mailers to households across the city, intermingled with elected city officials in Las Vegas and kept up a steady stream of social media messaging.
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