Paul Palmieri is Back in the Startup CEO Role with ecommerce Company Tradeswell

Paul Palmieri

Paul Palmieri has returned to the CEO role of a company building technology in Baltimore.

Palmieri, who cofounded and led Baltimore adtech darling Millennial Media through milestones including its 2012 IPO, recently became the CEO of Tradeswell after six years working full-time in venture capital. The new company, which has offices in Baltimore and San Francisco, is building technology that seeks to tackle the economic model of ecommerce. Palmieri said he looks at entrepreneurship through the lens of markets, and sees lots of unrealized opportunity in ecommerce.

“I believe this is the biggest problem we have set out to solve to date,” he said.

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