Sinclair Raises Almost $900,000 for the Salvation Army to Benefit those Affected by COVID-19

5/22/20

The Sinclair Cares and Salvation Army: ‘Your Neighbor Needs’ You campaign makes local impact to support those in need across Baltimore Metropolitan Area and the nation

Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) today announced its Sinclair Cares and Salvation Army: ‘Your Neighbor Needs You’ campaign benefiting the Salvation Army raised almost $900,000 nationally for those affected by the COVID-19 pandemic, including a $100,000 donation by Sinclair.

The initiative, which launched on March 31, 2020, encouraged viewers locally and across the nation to help support fellow Americans impacted by the global pandemic. All Sinclair-owned outlets, including local television stations WBFF-TV and WJLA-TV, and Sinclair owned Tennis Channel, its regional sports networks, STIRR, Comet, and more participated in on-air, digital, and social media efforts to support the campaign.

This past weekend, Sinclair Broadcast Group’s TV stations aired a special 30-minute program: Sinclair Cares: Your Neighbor Needs You. In addition to the Salvation Army, the special showcased the various organizations and people across the country who are showing us what it means to stand together during this pandemic, even as we remain physically apart. The special shared remarkable stories of every day citizens selflessly serving their communities, as well as the courage of our nurses and doctors, the bravery of our frontline responders, and the generosity of those going out of their way to try to bring a smile to a neighbor’s face during these difficult times.

COVID-19 continues to have a devastating effect on countless lives across the globe. In America, hundreds of thousands have fallen ill, schools and many businesses remain closed, and millions have found themselves without a paycheck. It has impacted every community. In turn, that impact has affected every American. Across the country, in both urban and rural communities, access to food, shelter, and other essentials has become uncertain. The Sinclair Cares and Salvation Army: ‘Your Neighbor Needs You’ campaign allows neighbors to directly support their communities by giving to the Salvation Army.

“We are proud and honored to have worked with the Salvation Army over the past months to utilize our various platforms to help share their message, shine a light on the amazing work they do every day, and help support those in our communities who have had their lives forever changed by the COVID-19 pandemic,” said Chris Ripley, President and CEO of Sinclair Broadcast Group. “We would also like to thank all of our viewers across Maryland and the country who supported the campaign for their amazing generosity and support during these difficult times.”

Since 2017, Sinclair has worked with the Salvation Army to aid in multiple relief efforts, including Hurricanes Harvey, Florence, and Michael, as well as the Midwest Bomb Cyclone, Carr Fire, and the Middle Tennessee tornadoes this past March. Collectively, these efforts have raised more than $2 million for relief. Sinclair will continue to provide viewers with continued coverage of COVID-19, and its unprecedented impact on local communities across the country.

To learn more, visit the “Sinclair Cares and Salvation Army: Your Neighbor Needs You” campaign at https://sinclaircares.com/.

About Sinclair Broadcast Group, Inc.

Sinclair is a diversified media company and leading provider of local sports and news. The Company owns and/or operates 23 regional sports network brands; owns, operates and/or provides services to 191 television stations in 89 markets; is a leading local news provider in the country; owns multiple national networks; and has TV stations affiliated with all the major broadcast networks. Sinclair’s content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

About The Salvation Army

The Salvation Army annually helps more than 23 million Americans overcome poverty, addiction, and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at 7,600 centers of operation around the country. In the first-ever listing of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the country’s largest privately funded, direct-service nonprofit. For more information, visit SalvationArmyUSA.org. Follow us on Twitter @SalvationArmyUS and #DoingTheMostGood

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