Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications agency, announced that Sam Ruchlewicz, Vice President of Digital Strategy and Data Analytics, will present as a panelist in the upcoming AnyTrack Webinar, “How To Make Every Click Count With Effective Tracking” on January 8, 2020, at 2 p.m. EST.

The webinar is hosted by AnyTrack, a conversion tracking platform designed to integrate with any type of marketing flow, tool, and network. The webinar will be led by Joel Bondorowsky, Founder of PPCDesigns & SEMRush Academy Professor and Jason Barnard, Keynote Speaker & Event Host at Pubcon, SMX & SEOCamp. In addition to Sam, panelists include Pinar (Kilic) Ünsal, Founder of Kubix.Digital & Women.Digital, and Laurent Malka, Founder of AnyTrack.

One of the primary reasons advertising campaigns fail to prove a return on investment is improperly configured or malfunctioning sales tracking measures. The session will cover the dangers of not implementing effective tracking, how cutting-edge tracking works and what marketers can do to ensure that their tracking is as robust and effective as possible.

“Marketers should understand that without effective tracking measures, an investment in digital advertising is wasted,” said Sam Ruchlewicz, VP of Digital Strategy and Data Analytics at Warschawski. “There are a number of excellent tools and open-sourced code snippets available that enable marketers to gain insights on how a campaign is performing. I’m looking forward to sharing my insights, tips and proven strategies to help marketers better track the performance of every aspect of a campaign.”

In his role as VP, Sam oversees and manages the agency’s digital strategy and analytics initiatives. A thought leader in the digital and data marketing spaces, Sam is frequently sought out for comment and expertise. He is regularly invited to speak at major regional, national and international conferences, including HeroConf, SMX, PRSA ICON, AMEC & The Digital Analytics Association, among others.

To register for this webinar, or to learn more about the event, click here.

ABOUT WARSCHAWSKI (www.warschawski.com)

Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, VR/AR, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been recognized as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.