Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, VR/AR, videography and photography, creative and crisis communications agency, announced that Sam Ruchlewicz, Vice President of Digital Strategy and Data Analytics, will lead a session titled “Quantifying the Contribution of Storytelling to the Bottom Line” at the 2019 Public Relations Society of America (PRSA) International Conference. The session will take place on Monday, Oct. 21 from 2:40-3:30 p.m. at the Marriott Marquis San Diego.

Sam’s session is focused on helping marketing communications professionals quantify the impact of their work in bottom-line terms. The session will provide marketers with a comprehensive framework to effectively identify, align, measure and track metrics most relevant to their organization, quantify the value produced by their marketing initiatives, use data to identify insights and quantify the value of their efforts relative to the company’s bottom line.

Sam was recently named one of the “50 Most Influential PPC Experts” by PPC Hero, and speaks at prestigious, high-profile industry conferences around the world. Recent conferences include HEROCONF, the world’s largest PPC-only conference, the 2019 AMEC Global Summit in Prague and the PRAXIS Conference in Hyderabad, India.

“Today’s business owners, executives and marketing professionals need a comprehensive framework measuring the efficacy of their efforts,” said Sam Ruchlewicz, VP of Digital Strategy and Data Analytics. “Without clarity on their desired business goals and key performance indicators (KPIs), marketers and executives are not equipped to quantify the value of their marketing, media, storytelling, social or digital efforts. I look forward to sharing my experiences and insights with other industry professionals at this year’s conference and providing them with tangible methods that work.”

This year’s PRSA International Conference, held in San Diego, will spotlight the intersection of technology and media, and provide strategies and tools for the latest trends impacting the industry.

The conference will bring together 3,000 public relations and communications professionals and students, while providing a wealth of networking and learning opportunities among colleagues and friends.

ABOUT WARSCHAWSKI

Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, VR/AR, Videography and Photography, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.