HAGERSTOWN, Md.--(BUSINESS WIRE)--Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced that merchant services have been added to the company’s solutions for nonprofit organizations. The new offering allows charities to reduce credit card processing costs associated with their fundraising activities.
Leveraging the total donation volume represented by its more than 190 clients, Merkle RMG can offer merchant services rates that are significantly lower than what individual nonprofit organizations could negotiate by themselves.
In addition to reduced costs, customers also benefit from simplified and fully transparent fees, the enhanced security of a PCI-compliant solution, and the ability to access revenue data from all donation channels on one dashboard, regardless of the source and who processed them.
“As donor expectations continue to rise, nonprofit budgets, unfortunately, do not. Nonprofits need to minimize the effort and cost associated with processing payments through a donor’s chosen channel of giving,” said Bill Sayre, president at Merkle RMG. “The solution we offer makes secure credit card processing services easily accessible to our customers at significantly reduced rates, allowing them to dedicate more funding to their important causes.”
To learn more about Merkle RMG’s merchant services, please visit https://merkleresponse.com/merchant-services.
About Merkle Response Management Group
Merkle Response Management Group (RMG) is a processing, data, and technology-driven company. By combining best-in-class direct-response processing, customer care, and fulfillment solutions with actionable data insights, Merkle RMG drives one-to-one relationships for an improved donor and customer experience that increases retention and revenue. Applying best practices learned during 36 years in business, the company employs a high-tech/high-touch approach that helps minimize costs while ensuring a high level of donor and customer satisfaction through fast, accurate, secure, and responsive service that is tailored to each client’s requirements and strategic objectives. RMG serves more than 200 clients in the nonprofit, government, and commercial markets. For more information about Merkle RMG, please visit www.merkleresponse.com, or follow us on Twitter @MerkleRMG.
About Merkle
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With more than 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
