The Downtown Columbia Partnership (DTCP) has recently adopted a new logo and website, designed to communicate DTCP’s focus on promoting the growth and vitality of the city’s new urban core, Executive Director Phillip M. Dodge has announced.

“The redevelopment of Downtown Columbia is transformative,” Dodge said. “It is bringing new energy to the community, attracting innovative businesses and residents and more cultural opportunities for everyone,” he added.

Comprised of simple, building block shapes, the logo symbolizes the union of various stakeholders that make Downtown Columbia a livable center of culture and commerce in the midst of natural surroundings. The blue of the logo represents the water of Lake Kittamaqundi, the teal green represents nature and the progressive personality of Downtown Columbia, and the grey is a nod to the new urban environment, Dodge explained.

The DTCP’s new website serves as an introduction to Downtown Columbia with the intention of wooing prospective businesses and residents with the vision of state-of-the-art community amenities, arts and entertainment, shopping, range of housing choices and neighborhoods connected by pathways for pedestrians and bicyclists.

The DTCP is responsible for leading the promotion and advancing the growth of Downtown Columbia as a vibrant, economically robust and desirable place for employment, entertainment, living and learning.The Partnership’s functions also include supporting transportation initiatives; initiating and sponsoring cultural arts and sustainability programs; implementing downtown beautification and maintenance projects; and promoting public safety.

Among its signature events, the DTCP hosts the Discover Downtown Columbia 5K and Fun Run in the Fall, Festive Fridays at the Lakefront during the Winter holidays, and Books in Bloom book festival in the Summer.

For more information, visit www.dtcpartnership.com.