The University of Maryland College Park received a $500,000 federal grant that will help align efforts around developing immersive media.
With the award from the U.S. Department of Commerce Economic Development Authority’s i6 Challenge competition, the university is planning to launch the Mixed/Augmented/Virtual Reality Innovation Center (MAVRIC). According to a press release, it’s intending to “aggregate and accelerate” research and training in those areas throughout the region.
“Innovation is a significant driver of growth for the U.S. economy, and immersive media technology is poised to disrupt several key industries,” Julie Lenzer, a leader in Maryland innovation circles who became UMD Associate Vice President for Innovation and Economic Development last year and is principal investigator for MAVRIC.
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